Do you have your own ecommerce business and feel you need to take action
to increase your sales? Then this is the blog post for you! By using and implementing these five tips effectively, you can make a huge impact in your business and ultimately increase your sales. Over and above this, it is always important to stay relevant, think out the box and put yourself in your customers’ shoes so that you can identify and understand your strengths and weaknesses.
1. Upsell and cross-sell your products
Simply put, upselling is when seller tries to offer a slightly more expensive item during the purchasing phase. If you are skeptical about it, you might be surprised to know that it actually does work. Here are some tips for successful upselling: make sure that your upsells are related to the item ordered; do not to suggest something very expensive; and keep in mind that the upsell needs to fulfil the same need as the original item the customer wanted to purchase.
In short, you need to prove to the customer that the increase in price is worth it. While you upsell, you can also cross-sell. This is when you as a seller offer items that are related to the item the buyer is interested in purchasing. These two tools can increase your revenue by amounts larger than you would expect.
2. Reduce cart abandonment
Abandoned carts are a common occurrence for all online stores. Statistics show that more than half of shopping carts are abandoned. If you translate this into lost sales, you will find that it is a staggering amount! There are some techniques you can use to reduce abandoned carts and convince your customers to complete their purchase. One of the simplest and most effective techniques is a follow-up email. Other techniques include: offering a discount; introducing an ‘ask a question’ section to put customers at ease; or even offering reduced or free shipping.
3. Make it easy for customers to get what they want
This is a very important tip you need to take notice of and it is actually one of the most straight forward to implement. Make sure that your ecommerce website is easy to use and navigate. Plus, ensure that the products you sell are clearly described and illustrated with as many pictures as possible. Customers loose the ability to touch and hold the item in an online shopping environment, which makes it all the more vital to include more images and vivid descriptions. Your website needs to look trustworthy and reliable; therefore don’t hold back on important information, but also keep it clear and to the point so that potential customers find what they looking for as quickly as possible.
4. Engage with your visitors
Your customers need to feel like they can communicate with you. Engagement is a vital part of an ecommerce. Link your store website to all the social media platforms you are active on. This will allow your customers to follow your progress and store updates in a social environment that also allows them to comment and engage with you as well as with others. Make sure that your social media platform buttons are highly visible on your website to make connections easy and convenient. Use social media platforms to your full advantage and don’t be afraid to experiment with them.
Blog posts are also a vital part of running an ecommerce store, as they allow you to keep your customers and visitors informed and help you rank better for SEO. Your website also gives you a platform to promote email sign ups, which is a great way to disseminate specials and promotions. It is also an affordable and effective marketing method. Customers should also feel that they can voice their opinion, so offer them a platform to do that, for example in the form of a short survey.
5. Get those creative juices flowing!
Consider the needs of consumers and try to find a gap in the market. Always be creative and try to think out of the box! Finally, remember that it is also important to continuously monitor your competitors. Check what they selling and keep an eye on their campaigns or promotions in order to get inspiration and stay relevant and in demand.
