Maximising Black Friday and Cyber Monday sales on marketplaces


The most awaited shopping bonanza of the year, Black Friday and Cyber Monday, is just around the corner! For sellers on online marketplaces, these days present a golden opportunity to boost sales and reach new heights. To make the most of this shopping extravaganza, here are some essential tips to prepare your marketplace store for the Black Friday and Cyber Monday rush.

Create a selling strategy

Plan ahead

Successful execution starts with a well-thought-out plan. Begin your preparations at least a month before both retail events. This will give you enough time to set your strategy, optimise your listings, and iron out any kinks.

Analyse trends

Scrutinise the data from your previous Black Friday and Cyber Monday sales. Identify trends, such as which products sold well and when traffic peaked. This information will help you tailor your strategy for maximum impact.

Stock up

Anticipate higher demand and ensure you have sufficient inventory. Running out of stock during peak sales can lead to missed opportunities and customer dissatisfaction.

Get customer-ready

Be ready to handle a higher volume of customer inquiries. Set up processes to provide quick and helpful responses to ensure a positive shopping experience.

Image courtesy of Anna Shvets. Published on: February 12th, 2020. Source:

Plan your promotions

Price your products

Research your competitors and set competitive pricing for your products. While discounts are expected during this period, ensure your profit margins remain reasonable.

Embrace social media

Leverage social media platforms to tease your Black Friday and Cyber Monday deals. Post sneak peeks, countdowns, and interactive content to engage your audience and build anticipation.

Refine your listings

First impressions matter, especially in the online marketplace. Enhance your product listings with high-quality images, detailed descriptions, and accurate specifications. Highlight the unique selling points that set your products apart. 

Leverage marketplace tools

Many online marketplaces offer special tools and features for sellers during peak sales periods. Make use of these tools to promote your deals and manage your inventory effectively. Consider using the enhanced listings functionality on Bob Shop, which helps sellers promote their items by increasing their visibility.

Set after-sales strategies

Monitor and adjust

Keep a close eye on your sales and traffic throughout the event. Monitor what’s working and what’s not, and be prepared to adjust your strategy accordingly.

Follow up

After the sale, follow up with customers to express gratitude for their purchases. Encourage them to leave a rating, reviews and feedback, which can further boost your credibility.

Learn and improve

After the rush subsides, take time to analyse your performance. What worked well? What could be improved? Use these insights to refine your strategy for next year.

Black Friday and Cyber Monday offer a fantastic opportunity for sellers on marketplaces to maximise sales and expand their customer base. By following these tips and preparing your store meticulously, you’ll be well-equipped to make the most of these shopping holidays and propel your business to new heights.