Getting started and mastering the world of ecommerce can be confusing and overwhelming. Warrick Kernes, founder of the Insaka Academy – a platform synonymous with gathering insights and fostering growth within the ecommerce sphere, hosted the much-anticipated Insaka ecommerce Virtual Summit 2024. Attendees were exposed to an array of industry experts and enthusiasts such as The Courier Guy, Peach Payments, PUDO, TDMC, and Zulzi. There to help you navigate every aspect of our ever growing ecommerce industry with ecommerce Success Strategies
Getting started
Embarking on your ecommerce journey involves several critical steps, and of course the Insaka Ecommerce Virtual Summit covered them comprehensively. Attendees learned about essential aspects such as packing products efficiently, how to optimise shipping costs, leveraging social media platforms like Instagram for sales, and how SMEs can stand out in a competitive market.. Bob Shop’s role as a valuable sales channel was emphasised, along with insights into seamless payment solutions to facilitate smooth transactions for both merchants and customers.
Grow your sales
To scale your ecommerce business with effective ecommerce success strategies, it’s crucial to focus on strategies that drive growth. This year’s summit explored advanced marketing techniques, including harnessing the power of Google AI to maximise advertising ROI and establishing a strong brand presence through effective branding initiatives. Participants also gained insights into leveraging emerging platforms like TikTok for advertising and incorporating paid advertising strategies to reach target audiences more effectively.
Online courses and masterclasses
Continuous learning is key to staying ahead in the competitive ecommerce landscape, the importance of ongoing education was a key insight emphasised by Warrick and other speakers. The topics that touched on this include; harnessing the potential of YouTube in ecommerce, using data analytics for decision-making, how to use Meta ads and much more.
Live sessions
In addition to informative presentations and discussions, there were also featured interactive live sessions, including Q&A sessions with Warrick Kernes and sponsoring partners. These sessions provided attendees with the opportunity to engage directly with industry experts, seek personalised advice, and the opportunity to gain deeper insights into various aspects of running a successful ecommerce business.
The Insaka ecommerce Virtual Summit 2024 was a testament to the dynamism and potential of the ecommerce industry in South Africa and beyond. Through insightful discussions and practical strategies, participants gained a deeper understanding of the intricacies of running a successful online business. As a trusted partner, Bob Shop remains dedicated to supporting entrepreneurs on their journey to ecommerce success. Join us as we continue to innovate, educate, and empower businesses to thrive in the digital age.
