The Apple event has come and gone and has left consumers with several new products to pine after. Apple unveiled the new iPad Pro with a larger screen size of 12.9 inches and specs that have far exceeded previous iPads. The iPad Pro target markets are professionals and enterprises with new accessories such as the Apple pencil and smart keyboard to allow for a more productive use of the iPad. There has been a decline in iPad sales of late, Apple hopes to invigorate new interest with the iPad Pro. The larger size may not be as appealing as Apple was intending. The screen size is basically as big as the MacBook and with the keyboard connected it may not be ideal for professionals.
Apple has also revealed the new upgrades of iPhone 6S and iPhone 6S Plus from the iPhone 6 and iPhone 6 Plus with greater specs and new features. These new phones have better cameras and better selfie capability with the backlit acting as a flash. This feature isn’t new to the market, however, it is welcome additional to iPhone functionality. The iPhone 6S and iPhone 6S Plus also comes with the new IOS 9 which will be available for upgrade on the 16th of September.
3D touch has also been introduced which builds on Huawei’s Force Touch technology to allow the iPhone to sense the amount of pressure used on the screen. This new feature should make navigation easier and allow for more interactive actions on the phone. 3D touch integrates with pictures to allow for “Live photos”. This features takes pictures just before and after the photo is captured. When you press and hold on the image it allows the image to come to life. The new 3D touch will have a learning curve but can have interesting applications in the future.
Last but not least is the Apple TV which has been revamped with a new interface. The remote will have Siri voice control which connects via Bluetooth as well as a touch sensitive panel for easier navigation. Cook stated that the future of TV are apps. The new Apple TV will have Game apps available on the Apple App Store.
The Apple event has revealed some interesting products however it hasn’t changed the world. Looking forward Apple sales should increase and hopefully recapture the attention of tablet users.