Sellers survival kit: nurturing your well-being during the BFCM weekend


The Black Friday and Cyber Monday (BFCM) weekend is undoubtedly a crucial period for sellers, filled with opportunities to boost sales and connect with customers. However, amidst the chaos and excitement, it’s easy to neglect your own well-being and that of your team. Let’s delve into the importance of prioritising self-care and consider strategies for maintaining your physical and emotional health during this demanding retail weekend.

Prioritise sleep and rest

In the rush to prepare for BFCM deals and handle increased demand, sleep often takes a backseat for sellers. Yet, proper rest is essential for maintaining focus, productivity, and overall well-being. Prioritise getting adequate sleep each night leading up to and during the BFCM weekend. Set a consistent sleep schedule and create a calming and cosy atmosphere to ensure you’re well-rested and ready to tackle the challenges.

Image courtesy of Mart Production. Published on: April 18th, 2021. Source:

Stay hydrated and nourished

Long hours and high stress levels can lead to neglecting proper nutrition and hydration. Make a conscious effort to consume balanced meals and stay hydrated throughout the weekend. Prepare healthy snacks in advance, and ensure you and your team take regular breaks to refuel and recharge. Proper nutrition is a fundamental building block for maintaining energy levels and mental clarity.

Practice stress-relief techniques

Stress is an inevitable part of the BFCM weekend, but how you manage it can greatly impact your well-being. Incorporate stress-relief techniques such as deep breathing exercises, meditation and aromatherapy, or short walks into your daily routine. These practices can help lower stress levels, improve focus, and enhance your emotional resilience.

Set realistic expectations

While aiming high during the BFCM weekend is essential, setting unrealistic expectations can lead to burnout and disappointment. Understand that challenges may arise, and not everything will go perfectly according to plan. By setting realistic goals and embracing a flexible mindset, sellers can reduce unnecessary pressure and manage stress more effectively.

Foster open communication

Ensure that you and your team have open lines of communication throughout the weekend. Encourage everyone to express their feelings, concerns, and workload limits. By fostering an environment where people feel comfortable discussing their well-being, you can collectively address challenges and support each other.

Image courtesy of Mart Production. Published on: April 18th, 2021. Source:

Take mindful breaks

Amid the hustle, taking short mindful breaks can work wonders for your mental and emotional state. Set aside a few minutes to practise mindfulness or engage in an activity that brings you joy, whether it’s listening to music, practising a hobby, or simply stepping outside for fresh air. These breaks can offer a mental reset and boost your mood.

Celebrate small wins

While chasing sales targets is a crucial aspect of BFCM, it’s equally important to celebrate even the smallest victories along the way. Acknowledge and appreciate the efforts you and your team are putting in, regardless of the outcome. Recognising achievements, no matter how modest, can positively impact morale and motivation.

The BFCM weekend doesn’t have to be a marathon that leaves you physically and emotionally drained. By prioritising self-care and your well-being, you will not only survive the weekend but also thrive amidst the chaos. Remember that taking care of yourself and your team isn’t a luxury – it’s a necessity that will improve your BFCM performance and also contribute to your long-term success and overall happiness.