How sellers can boost sales during key dates and campaigns on Bob Shop
Key dates for sellers


As we enter the second half of the year, we at Bob Shop are happy to let our valued sellers know how important this time of year is to their success. We’ll be running a series of seasonal promotions throughout the second half of the year, and you can tap into these to grow your online business. 

Here’s our guide to some of the most important sales opportunities between now and the end of the year. With massive retail events like Black Friday and the festive season, it’s traditionally a really important six months for merchants in South Africa. Be sure not to miss out!

We’ll be running a series of seasonal promotions throughout the second half of the year, and you can take advantage of. 

July – Winter: Enjoy the cold weather and boost your sales

Winter brings cooler temperatures, but offers sellers a unique opportunity to shine. This season is perfect for introducing winter products as customers are looking for warmth and comfort. Whether it’s comfy blankets, stylish winter clothing, or household items, you can significantly increase your sales by arranging your products to meet your shoppers’ winter needs. 

July – School Holidays: Keep boredom at bay

Kids need entertaining during the holidays, and they’ll need all sorts of equipment and accessories for the return to school. Parents will be looking for great deals on stationery, school bags and sports equipment, as well as books and toys to keep their youngsters busy during the long weeks without lessons. Educational toys are a big seller on Bob Shop, and anything that gives parents a break by occupying bored kids is always a winner!

Catalog from September to Spring: New beginnings, new sales

Bob Shop catalogues are a tried and tested way of highlighting trending items and letting buyers know about new and exciting offerings. With spring in the air, people tend to feel more relaxed and optimistic, and they’re more willing to spend money. They’re also in a mood to experiment and try new things, so you can help them refresh their wardrobes or revamp their homes. Our Spring Catalogue campaign provides the perfect platform for reaching a wider audience and increasing your sales. 

October – Black Friday loading…

Black Friday has become an iconic shopping phenomenon, and we want sellers to make the most of it. In October, we will run a pre-campaign to build excitement and anticipation for the big day. Use this opportunity to build enthusiasm for your products, offer exclusive offers, and generate a buzz. Get ready to make Black Friday a Friday to remember! 

November – Ultimate Shopping Show

November is where it’s at when it comes to ecommerce. With Singles Day on Saturday 11th, Black Friday on the 4th and Cyber Monday on the 27th, November is the month that buyers everywhere have been waiting for since, well, since last November! Tech items are in high demand, with buyers looking to score major savings on big-ticket items as they scour the internet for the best deals, but there are opportunities here for every kind of product. This is the time to let your products take centre stage and watch your sales soar to new heights. 

December – Holiday season: unleash the magic

As the end of the year approaches, the season of celebration arrives, and celebrations and gifts come in a dizzying stream. Now is the perfect time to showcase your product as a must-have gift for your loved ones. Capturing the essence of the season, spreading joy and happiness, and capitalizing on the growing demand for holiday-themed items. The holiday season is full of opportunities, and we are here to support you every step of the way.  


Bob Shop believes the second half of the year holds great potential for sellers. With a variety of compelling promotions and important dates on the horizon, there’s never been a better time to seize these opportunities and maximize your sales. Stay at the forefront of promotions, connect with customers, and watch your business thrive all winter and into the holiday season. Let’s enjoy the second half of this year together and create success together!