A great product listing can be the difference between a quick sale and a missed opportunity. On Bob Shop, shoppers browse thousands of items, and your listing needs to stand out for the right reasons. Whether you’re new or looking to improve your store, understanding the difference between good and bad listings is key to increasing sales, boosting visibility, and building trust.
Below, we break down what makes a listing succeed (or fail), with clear examples and practical tips you can implement today.
1. Product titles that work, and ones that don’t
Bad title:
“Headphones”
Too vague. No brand, no model, no features, and impossible for buyers to find through a search.
Good title:
“Sony WH-CH510 Wireless Bluetooth Headphones”
Clear, descriptive, and keyword-rich. Buyers know exactly what they’re getting, and search visibility improves instantly.
2. Photos that sell vs photos that repel
Buyers won’t trust what they can’t clearly see. It is important to know the difference between good and bad images to use for your product listings.
Bad photos:
- Dark or blurry images
- Only one angle
- Distracting backgrounds
- No close-ups
Good photos:
- Bright, high-resolution images
- Multiple angles (front, back, side, close-ups)
- Clean, uncluttered background
- Photos of actual item if used or refurbished
Great photos bring your product to life and significantly increase conversions.
3. Descriptions that inform vs descriptions that confuse
It is just as important to know what is considered a good description for your listing. A strong description reduces returns, increases trust, and helps buyers make confident decisions.
Bad description:
“Good condition. Works.”
Extremely vague and missing key details, leading to buyer questions or disputes.
Good description:
- Specifications (size, colour, capacity, material, model number)
- Condition details (brand new, sealed, lightly used, refurbished)
- What’s included (and what’s not)
- Compatibility info
- Clear, friendly tone
4. Pricing that converts vs pricing that pushes buyers away
Confusing or inconsistent pricing turns shoppers off immediately. Knowing what competitors are charging will help to know what you should charge for similar products.
Bad pricing:
- Too high compared to similar listings
- Random numbers with no strategy
- No shipping information or inflated shipping fees
Good pricing:
- Competitive compared to other Bob Shop sellers
- Breakdown of costs (product and shipping)
- Transparent and fair shipping fees
- Optional promotional tools like discounts or markdowns
Smart pricing helps your product stay competitive and encourages immediate purchases.
5. Shipping information that builds confidence vs shipping information that creates doubt
Shipping information can make or break a sale. It is important to chose your shipping options very carefully as shipping issues, such as the ones mentioned below, lead to poor ratings, complaints, and lost repeat customers.
Bad shipping:
- No estimated delivery times
- No tracking options
- Delayed dispatch without communication
Good shipping:
- Clear dispatch times
- Reliable courier options
- Tracking numbers provided promptly
- Safe, protective packaging
Smooth shipping builds trust and keeps buyers coming back.
Knowing the difference between good vs bad product listings is important
A great product listing isn’t just about looking good – it’s about clear communication.. When shoppers feel informed and confident, they’re far more likely to buy from you and return for future purchases.
By investing just a few extra minutes into your titles, photos, descriptions, pricing, and shipping details, you can dramatically increase your visibility and sales on Bob Shop.
Want help improving your listings or store? The Bob Shop team is here to support your growth every step of the way. Happy selling!
